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Why MBA? Why XYZ school?
为何要申请MBA，为何要申请某个学校

Assess yourself based on the following questions:根据以下问题，评估你自己

Where do I stand today? 今天什么样
Where do I want to be in the future? 未来想怎么样
What skills are required for getting there? 需要什么努力才能达到目标
Do I possess these skills? 是否具备这些目标
How can an MBA help me acquire these skills? MBA如何帮助你获得这些技能

Now read through the two scenarios given below and see if you can relate to either of them.请你阅读以下的例子。 A. Your career goals are a continuation of your career so far, and you would like to take on bigger responsibilities after your MBA. If this is your reason for pursuing an MBA, you have to guard against projecting lack of ambition. You also need to describe as to why you can't learn the skills at work itself? The way around the situation is to analyze your job responsibilities in detail, assess your strengths and weaknesses, and after listing the skills you will need in your future positions, try to figure out the best way to acquire the missing competencies. There would be some skills that you are likely to gain only at work, while others would be best achieved through an MBA.
你要说明白为何在现在的职位上得不到这种技能，谈论你的优点和缺点

b. If you are aiming to switch careers, you need to convince the admissions committee that an MBA will help you make this change. Additional skills and experiences would also be needed. Specify for how long you have kept this goal in mind. Why do you think you are a good fit for your goals? What steps have you taken so far to prepare for the change? 如果选择改变职业，就应该谈谈MBA如何能帮你实现这种目标。

In each case you will first need to show that you are aware of what it takes to achieve your goals. Then, try to describe how you will benefit from an MBA. You have maximum likelihood of profiting from the program if you enter it with specific and clear objectives in mind. List those objectives while answering the Why MBA? question.

Why XYZ School? 为何某个学校

While describing 'Why MBA?' you should try and connect your reasons with something specific to the program offered by the school. A simpler case is when the school offers a specialization or a unique program that not many other good schools offer. A more complex case is when your interests lie in investment banking and almost all schools have matching curriculums. You then could look at other factors:至于为何选择某所学校，可以从下面这些角度考虑。

School's location - New York will offer you networking opportunities while studying...
地点

Teaching methods - The case method will help you take over 400 real time business decisions in different functional areas...教学方法

Culture of the school - Students not only study in teams but are actually responsible for running several functions at school. You have excelled in team settings and would like to learn and contribute...学校文化氛围

Don't go by the above standard answers; find one of your own by researching the school's website. When you connect your reasons seamlessly with your strengths, past experiences or future goals, the results can be amazing. A visit to the school or insights from a present student can be very useful too.不要照搬啊，用你的方式回答问题，去他们的网站看看。

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